Increased Container Enquiries through SEO, LinkedIn & Email Marketing

Reduced reliance on paid ads - saving over £58,700 annually

Overview:

ConRail UK LTD is a UK-based company specialising in container supply, sales, and rental services for businesses across logistics, construction, and storage sectors.
Although ConRail offered high-quality containers and competitive pricing, the company faced challenges generating consistent online enquiries. They relied heavily on paid ads and word-of-mouth referrals, which made lead generation unpredictable and costly.To fix this, they partnered with our agency to build a steady, cost-effective inbound lead system through SEO, LinkedIn, and email marketing.

Solution:

We executed a strategic multi-channel marketing plan focused on visibility, outreach, and conversion.

Key steps included:

  • SEO Growth Plan: Researched and optimised for high-intent keywords like “Climate Controlled Containers”, “Temperature Controlled Storage, And Humidity Containers etc.”

  • Content Strategy: Created SEO-optimised service pages and blogs highlighting ConRail’s container range and fast delivery options.

  • LinkedIn Outreach: Built and managed campaigns targeting businesses that regularly buy or rent containers, including construction, logistics, retail and other sectors.

  • Email Marketing: Designed targeted email campaigns to re-engage old leads and convert new enquiries into sales.

  • Performance Tracking: Implemented analytics to measure source performance and campaign ROI.

Outcome:

  • Enquiries increased by 148% within 7 months.

  • Saved approximately £58,700 annually by reducing paid ad dependency.

  • SEO traffic grew by 220%, consistently ranking for key container-related searches.

  • LinkedIn campaigns generated 20+ qualified business leads in the first quarter.

  • Email campaigns delivered a 15% open rate and 1.5% reply rate, driving repeat enquiries.

  • ConRail established a reliable inbound system, now receiving container enquiries monthly from across the UK.

Feedback:

Before working with AllTimeGrowth, we relied mainly on ads and repeat customers. Now, we get daily enquiries from SEO and LinkedIn – and they’re the right kind of clients. The results have been consistent and cost-effective, and it’s transformed the way we get business.”

Marketing Director, ConRail UK LTD